Project
Fashion Management and Communication
Undergraduate
Project
Abbie O’Connor
CoFundaments
Fashion Management and Communication
Undergraduate
CoFundaments
Promotional Campaign
Abbie O’Connor
CoFundaments

Abbie O’Connor has proposed CoFundaments (Co) as a self-sustaining, green space for the community, where it is possible to make the whole product from design stage to end product in one location. Through the combination of design and science, Co offers a fundamental range of twenty-four garments and health-wellness products Grown-To-Order in its own laboratory. The future of lab-grown products ensures a low carbon footprint and allows consumers to see the whole product production in-store. The products and store interiors are made from recyclable and biodegradable materials, supporting circular systems. O’Connor notes:

“It is becoming increasingly apparent that consumers are seeking locally made products, with a desire for increased self-sufficiency within communities and wanting to share each other’s knowledge and creativity. With a rise of consumers relocating from the capital, London to the North such as Newcastle, we have built Co in a regenerative, urban village called Ouseburn that is the creative heart of Newcastle. It has a strong sense of community and energy that invites diverse, independent businesses. We offer the communal space to local makers for them to create and sell their products. Co is a collaborative project where co-creators from multi-disciplinary backgrounds merge to achieve sustainable design by working collectively.”

The open space at Co is divided up into three main areas: the store, co-lab and events space. Consumer and community well-being are at the forefront of Co through learning, creating, sharing, purchasing and relaxing. The app allows consumers to scan QR codes around the store, it provides traceable technology to learn about the products environmental impact and also purchase them through Co’s Grow-To-Order method.

During her placement year, Abbie O’Connor interned at leading London-based trend forecasting company, Unique Style Platform who specialise in womenswear, menswear and colour for the fashion and lifestyle industries. Her role involved in-depth primary and secondary research, identifying key takeaways of data to inform new trend concepts, written and visual content for their website and supporting the execution of marketing events, which have inspired the development of her graduate project. Also gaining an international perspective when working in the Netherlands, her second placement was at Dutch design studio EDHV, working on a wide range of projects including creating visual brand identities, rebranding image culture for a big client in the Dutch market, graphics, organising promotional goods for community events and social media.

CoFundaments
Brand Identity
CoFundaments
Promotional campaign
CoFundaments
Campaign
CoFundaments
Packaging
CoFundaments
Instagram Stories
CoFundaments
App
CoFundaments
Publication
CoFundaments
Spatial Design
CoFundaments
Spatial Design
CoFundaments
Spatial Design
CoFundaments
Spatial Design
Project
Nadia Zulkanain
Genesis: Unveiling The Origins
Fashion Management and Communication
Genesis: Unveiling The Origins
Project
Amelia Mathews
BRAVE NEW WORLD
Fashion Management and Communication
BRAVE NEW WORLD
Project
Jasmine Concannon
Beyond The Mirror
Fashion Management and Communication
Beyond The Mirror
Project
Dalia Hesham Attia
Bck2000s Zine
Fashion Management and Communication
Bck2000s Zine
Text
Malaysia Summer Exchange 2023
Fashion Management and Communication, Graphic Design, Interior Architecture and Design, Photography
Image by Hollie Belsham
Project
Meg Philpots
Lie Down and Think of England
Fashion Management and Communication
Lie Down and Think of England
Project
Bethany Howarth
considerations
Fashion Management and Communication
shopping
Project
Sophie Hardy
Sacred
Fashion Management and Communication
Zine Page 4
Project
FyaMuhd
Limits of Choices
Fashion Management and Communication
LIMITS OF CHOICES I
Project
Adele Parr
Fashion Futures
Fashion Management and Communication
Fashion Futures
Project
Alicia Dingec
Grandad’s Denim
Fashion Management and Communication
Project
Isabelle Stapleton
Are women the eco-saviours of the environmental crisis?
Fashion Management and Communication
Frontcover – Trendbook_ISABELLE STAPLETON
Project
Emma Wells
yuck!
Fashion Management and Communication
yuck! cover
Project
Elodie Potts
Roots
Fashion Management and Communication
Roots
Project
Rhoda Perriman
Digitex
Fashion Management and Communication
Zine Front Cover
Project
Kim Meldrum
Be more Fluid
Fashion Management and Communication
Be More Fluid 1
Project
Evie Jones
Ladylike
Fashion Management and Communication
Evie Jones
Project
Sam Brimicombe
Luxe
Fashion Management and Communication
Luxe image 6
Project
Kelsey Crofts
Golden Years
Fashion Management and Communication
Golden Years
Project
Rachel Lilley
Show Stopper
Fashion Management and Communication
Show Stopper Photoshoot Image 1
Project
Olivia Cocker
Divvy
Fashion Management and Communication
Divvy Zine Cover
Project
Georgia Butler
Perfectly Imperfect
Fashion Management and Communication
Perfectly Imperfect
Project
Keanna Armstrong
Full Seasons Campaign: SUECCO Digital App
Fashion Management and Communication
SUECCO- Hero Image