The character, Nya-be, was created to represent the organisation besea.n, with the objective of encompassing the diverse cultures of Asia through character design. Jenny Cheung has created a mascot campaign to represent Asia and educate people on Asian culture. Through outlets such as a zine, Jenny illustrates stories of Nya-be’s adventures and personal qualities.

Other mediums such as animation is used in Jenny Cheung’s work to bring her character to life, creating a series of animated emotions that can be shared on multiple social media platforms.