Project
Fashion Management and Communication
Undergraduate
Project
Autumn West
Visual Merchandising
Fashion Management and Communication
Undergraduate
I Am Nike
Autumn West
Visual Merchandising

For Autumn West, the art of visual merchandising is a way of giving consumers new ways to dress and show personality through clothing. As with her styling and photography, where she shows off clothes in everyday situations with an urban twist, her merchandising is about more than showing the latest trends – it’s a chance to show alternative ways of styling and planning outfits and new experiences and new connections with the brand. Technology is an important tool for West – not just for online experiences, but through enhanced instore interaction, to bring bricks and mortar stores back to the top of customer agendas.

“I find it interesting how consumers need specific technology or layout designs in order to persuade them to buy products or into specific brands. This is what I want to look at now and in the future. How far can we go within pushing the boundaries for consumers and giving them the experience of a lifetime?”

West’s work allows consumers to interact and visually see what brands and companies have to offer while giving them a chance to explore different technological aspects and designs. This is as wide ranging as designing store layouts, developing interactive experiences or even giving consumers the chance to display their own style on mannequins. West wants to  push existing boundaries to give consumers the ultimate connection with the brands they desire.

I Am Nike
Campaign
I Am Nike
I Am Nike
I Am Nike
I Am Nike
John Lewis & Partners
John Lewis & Partners
Fashion show collaboration
John Lewis & Partners
AI Store Guide
In-depth plan on how to layout and display products in a new technological way. Showcasing what elements can be added into stores to bring bricks and mortar stores back into consumers lives by giving them a whole new retail experience. Displaying forward thinking technological aspects that will give brands the edge over their competitors.
AI Store Guide
AI Store Guide
Autum West Graduate Portfolio (wecompress.com)_38
Nike App
Video demo
#IAMNIKE Campaign Fashion Film Advert
Project
Nadia Zulkanain
Genesis: Unveiling The Origins
Fashion Management and Communication
Genesis: Unveiling The Origins
Project
Amelia Mathews
BRAVE NEW WORLD
Fashion Management and Communication
BRAVE NEW WORLD
Project
Jasmine Concannon
Beyond The Mirror
Fashion Management and Communication
Beyond The Mirror
Project
Dalia Hesham Attia
Bck2000s Zine
Fashion Management and Communication
Bck2000s Zine
Text
Malaysia Summer Exchange 2023
Fashion Management and Communication, Graphic Design, Interior Architecture and Design, Photography
Image by Hollie Belsham
Project
Meg Philpots
Lie Down and Think of England
Fashion Management and Communication
Lie Down and Think of England
Project
Bethany Howarth
considerations
Fashion Management and Communication
shopping
Project
Sophie Hardy
Sacred
Fashion Management and Communication
Zine Page 4
Project
FyaMuhd
Limits of Choices
Fashion Management and Communication
LIMITS OF CHOICES I
Project
Adele Parr
Fashion Futures
Fashion Management and Communication
Fashion Futures
Project
Alicia Dingec
Grandad’s Denim
Fashion Management and Communication
Project
Isabelle Stapleton
Are women the eco-saviours of the environmental crisis?
Fashion Management and Communication
Frontcover – Trendbook_ISABELLE STAPLETON
Project
Emma Wells
yuck!
Fashion Management and Communication
yuck! cover
Project
Elodie Potts
Roots
Fashion Management and Communication
Roots
Project
Rhoda Perriman
Digitex
Fashion Management and Communication
Zine Front Cover
Project
Kim Meldrum
Be more Fluid
Fashion Management and Communication
Be More Fluid 1
Project
Evie Jones
Ladylike
Fashion Management and Communication
Evie Jones
Project
Sam Brimicombe
Luxe
Fashion Management and Communication
Luxe image 6
Project
Kelsey Crofts
Golden Years
Fashion Management and Communication
Golden Years
Project
Rachel Lilley
Show Stopper
Fashion Management and Communication
Show Stopper Photoshoot Image 1
Project
Olivia Cocker
Divvy
Fashion Management and Communication
Divvy Zine Cover
Project
Georgia Butler
Perfectly Imperfect
Fashion Management and Communication
Perfectly Imperfect
Project
Keanna Armstrong
Full Seasons Campaign: SUECCO Digital App
Fashion Management and Communication
SUECCO- Hero Image