The publication yuck! is all about unearthing beauty in ugly places. It embraces an over-the-top aesthetic for consumers who just want to feel something after the onslaught of nihilism, covid and being chronically online has resulted in a tidal wave of wackiness, tackiness, and unapologetic bad taste. Nothing murders numbness like a sensory overload of colour, sound, melodrama, and sleaze. With the cultural stigma of indulging in bad taste disappearing, yuck! is for the leaders of the bad taste renaissance. It’s about the joy of satire, being self-aware and the reactions of those who just don’t get it. The “it’s so bad, it’s good” mentality.