Project
Product Design
Undergraduate
Project
Ruby Woodhouse
Al13 by Bauxite
Product Design
Undergraduate
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Ruby Woodhouse
Al13 by Bauxite

The Al13 by Bauxite is a new coffee grinder created by Ruby Woodhouse, aimed at people looking for a café grind quality at home. It offers a smooth grind, feel, and performance, while remaining sustainable and recyclable.

Coffee usage in the UK has been on the rise in the last few years, especially when it comes to grinding beans at home. Mintel data shows that between 2017 and 2020 the total use of coffee ground at home rose by 4.3%. The largest market for this is the under 35’s, who are also demanding change to save the environment and reduce climate change.

There is a gap in the market for a well-made, durable, mid-range grinder (£50-£100). Sustainability is overlooked in the market, as well as ease of use, as most grinders have problems. Whether its capacity, cleaning, or price – this new coffee grinder should aim to correct those mistakes.

Al13 by Bauxite is the solution. Made from aluminium, stainless steel and walnut, it is durable, high quality and has a long life. The grinder is easy to take apart for cleaning and the wide rim allows beans to be loaded with no bounce out, or mess. A twist and lock canister means it will not come loose during use, and the stepless adjustment allows it will make the grind exactly to your taste. The knurled texture provides grip, and the onion head style handle makes grinding a breeze.

Bauxite is named after the ore that all aluminium is sourced from, the model Al13 being the atomic number for aluminium. Woodhouse offers replacement parts if a piece breaks, wears or fails. The old part will be taken back, re-smelted and used in the next grinder, our circular grinder. For life, and the future.

2021
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