Project
Fashion Management and Communication
Undergraduate
Project
Keanna Armstrong
Full Seasons Campaign: SUECCO Digital App
Fashion Management and Communication
Undergraduate
Keanna Armstrong
Full Seasons Campaign: SUECCO Digital App

Keanna Armstrong’s project draws focus to the levels of fashion waste that are present globally and emphasises on the increase needed for conscious consumerism amongst society.

 

‘Full Seasons’ is a campaign by Keanna Armstrong aiming to deliver a collection of thought-provoking visuals, that makes the viewer question their purchasing habits and prompts a more conscious approach when consuming future fashion products. A creative photoshoot, campaign film, brand guidelines,  promotional marketing strategy and a UX app design were developed to create foundations for the SUECCO digital platform.

Promoting fashion sustainability through displaying a variety of slow-fashion and sustainable based brands for consumers to discover and shop; the digital platform is the first of its kind. SUECCO disrupts the fast-fashion market and introduces new methods of online shopping that do not have as negative an impact on the global environment. 

The app includes unique features such as a personalisation quiz to help tailor recommended products for each user, alongside an in-app blog providing educational insight on topics covering sustainable design, garment up-cycling and material innovation. Standing for creating a positive digital space for the community, through open conversation in the effort of working towards a more eco-conscious fashion future; the digital platform advocates for positive environmental change through changing consumer behaviour to combat fast fashion and overconsumption. 

Collectively the creative photoshoot and promotional campaign film showcase a collection of staple pieces that last across seasons; the campaign hopes to educate, inspire and overall create a more ‘conscious’ digital community.

Earth is a responsibility of our own: it is critical to protect the environment so as to reduce the destruction of ecosystems and preserve what is left. It is a moral obligation for all humans to protect the environment from pollution and other activities that lead to environmental degradation. Therefore as individuals aim to: Shop small. Consume consciously. Save our environment.

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