“According to the global E-waste monitor 44.7 million metric tonnes of E-waste was produced in 2017.” 

E-waste is defined as anything with a plug, electric cord or battery and is now one of the fastest growing waste streams in the world. On average, 20kg of e-waste is produced annually per person. This is due to lowering costs of electric equipment which has led to increased consumer availability. The largest segment of E-waste is small equipment making up 38%, this includes products such as toasters, blenders and irons. 

The Brief  was “to design a domestic food chopper system optimised for environmental impact as well as enhancing the experience of food preparation.”

Rotate is a product that was created through the idea of reducing small equipment E- waste. Through removing an electrical motor, it reduces material diversity, increases repairability and creates a cleaner product chemistry. 

Rotate uses two separate hats. The first hat uses 1:8 gear ratio system to drive stainless steel blades used to cut, mix and chop. The second hat is used for cutting down harder foods such as root vegetables and ice. This hands-on experience creates a greater connection with food, greater pleasure in food preparation and a more enjoyable experience.