Project
Fashion Management and Communication
Undergraduate
Project
Alicia Dingec
Grandad’s Denim
Fashion Management and Communication
Undergraduate
Alicia Dingec
Grandad’s Denim

Grandad’s Denim starting point was informed by Alicia Dingec critical research project. She explored the question ‘how and why brands should respond to the increased need for perceived authenticity?’. Authenticity was the central theme for her final project.

After a period of concept development and research, she decided to curate an event using real people’s photos in an exhibition format. From a young age, she was drawn to looking through family photo albums and fondly remember this forming beautiful emotions. This became the main influence for Grandad’s Denim – to create an exhibition event that echoed the sense of intimacy felt looking at family photos. This involved an element of nostalgia which can also be linked to authenticity, enhancing the concept’s depth.

Dingec’s grandad was the main inspiration for this concept. He was obsessed with Levi’s jeans
and wore many different styles over the years, from 70s high waisted flares to classic 501s. Her grandad’s love for denim helped her understand and appreciate the role it has played in many people’s lives. This transformed the event into a celebration of denim, honouring the iconic material. These ideas blossomed into Grandad’s Denim, resulting in a collection of nostalgia, authenticity and intention to share her childhood feeling of escaping in family photo albums.

Dingec collaborated with Glass Onion, a Sheffield vintage clothing shop, to bring her vision to life. Together they created a successful exhibition event with a sustainability focus that had an electric atmosphere from start to finish, with guests enjoying their cocktails from drink sponsor Shake Baby Shake.

Project
Cerys Chalmers
EPISODES
Fashion Management and Communication
‘Sex and the City’ Inspired Shoot, 2024
Project
Abbie Elizabeth Powell
Clocked Out!
Fashion Management and Communication
Clocked Out!
Project
Preeithaa Ramakrishnan
Amoi
Fashion Management and Communication
Amoi
Project
Nadia Zulkanain
Genesis: Unveiling The Origins
Fashion Management and Communication
Genesis: Unveiling The Origins
Project
Amelia Mathews
Brave New World
Fashion Management and Communication
Enjoy the Silence
Project
Jasmine Concannon
Beyond The Mirror
Fashion Management and Communication
Beyond The Mirror
Project
Dalia Hesham Attia
Bck2000s Zine
Fashion Management and Communication
Bck2000s Zine
Text
Malaysia Summer Exchange 2023
Fashion Management and Communication, Graphic Design, Interior Architecture and Design, Photography
Image by Hollie Belsham
Project
Meg Philpots
Lie Down and Think of England
Fashion Management and Communication
Lie Down and Think of England
Project
Bethany Howarth
considerations
Fashion Management and Communication
shopping
Project
Sophie Hardy
Sacred
Fashion Management and Communication
Zine Page 4
Project
FyaMuhd
Limits of Choices
Fashion Management and Communication
LIMITS OF CHOICES I
Project
Adele Parr
Fashion Futures
Fashion Management and Communication
Fashion Futures
Project
Alicia Dingec
Grandad’s Denim
Fashion Management and Communication
Project
Isabelle Stapleton
Are women the eco-saviours of the environmental crisis?
Fashion Management and Communication
Frontcover – Trendbook_ISABELLE STAPLETON
Project
Emma Wells
yuck!
Fashion Management and Communication
yuck! cover
Project
Elodie Potts
Roots
Fashion Management and Communication
Roots
Project
Rhoda Perriman
Digitex
Fashion Management and Communication
Zine Front Cover
Project
Kim Meldrum
Be more Fluid
Fashion Management and Communication
Be More Fluid 1
Project
Evie Jones
Ladylike
Fashion Management and Communication
Evie Jones
Project
Sam Brimicombe
Luxe
Fashion Management and Communication
Luxe image 6
Project
Kelsey Crofts
Golden Years
Fashion Management and Communication
Golden Years
Project
Rachel Lilley
Show Stopper
Fashion Management and Communication
Show Stopper Photoshoot Image 1