Visual impairment is a prevalent disability; over 285 million people in the world are currently living with a visual impairment of some kind. Within the next 30 years, this number is expected to triple, exemplifying the significance that this disability can have in regard to everyday life.

As a popular worldwide activity, swimming is beneficial for a multitude of reasons and so, it is important that those with a visual impairment are provided the same opportunities to reap said benefits. 

PinPoint acts as a subtle aid to ensure that those with a visual impairment can swim comfortably and safely, utilising all senses to familiarise themselves with their surroundings. In the pool, these individuals can sometimes feel anxious when interrupted by another swimmer and can become disoriented. One component of the device features an orange light at both ends of the lane, acting as a guide in which the visually impaired swimmer can pinpoint their direction of travel. The navigation system connects to a wearable device, which alerts swimmers when they are approaching a wall. This is done through vibrations mimicking that of bone conduction hearing, as all of the components work in unison via Bluetooth. The product is provided by the swimming pool and so, when the components are not in use, the holder uses induction charging to ensure that the device is always readily available to use.

The vibrancy of the design alerts other swimmers that they are in the presence of someone with a visual impairment, whilst also not making it too apparent due to its discretion and subtlety in comparison to the rest of the pool. PinPoint is used on a membership basis, ensuring that individuals are provided a step-by-step service, guaranteeing a consistent regime whenever they partake in swimming.