Project
Fashion Management and Communication
Undergraduate
Project
Elodie Potts
Roots
Fashion Management and Communication
Undergraduate
Elodie Potts
Roots

Elodie Potts, in her final project titled ‘Roots,’ delves into the complex theme of lost identity. Within the context of individuals with dual heritage, Potts explores the struggle of not knowing one’s true self and the internal conflict between cultural identity and societal expectations. This topic holds personal significance for Potts, adding a layer of intrigue to her exploration. Through her creative endeavors, she seeks to both document the journey of self-discovery and provide potential solutions to this pervasive issue.

Potts’s visual publication takes on an autobiographical approach, drawing inspiration from her own Eastern European heritage that has become intertwined with her experiences growing up in Britain. The project features interviews with her family, serving as a record of her personal quest for self-understanding. With a focus on her Jewish heritage and the transformation of Manchester into their home, Potts delves into the sacrifices her ancestors made in order to assimilate into society.

To convey her message effectively, Potts employs a series of photographs captured in her hometown of Marple. By contrasting the two cultures visually, she aims to create a compelling narrative that emphasizes the idea that individuals have the power to shape their own identities, regardless of societal expectations or heritage.

 

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