UN_REAL is a creative media agency that focuses on originality, storytelling and building strong, real, relevant connections both physically and digitally. It specialises in public relations, digital, social, content creation, editorial, branded content insights, and marketing strategies, energised by new ideas and passion to interpret goals and deliver communications and strategies that turn the dial.
This project by Eva Adamovic was inspired by the insights gathered whilst writing her dissertation on whether a digital fashion system can help to reduce the environmental impact. As she continued to delve into the complexities of digital fashion and current environmental status, it became clear that even though recognition for virtual worlds and digital fashion grows, brands are still unsure where to start and how to target their audience. To provide a solution to this problem, UN_REAL creative agency has been created, which facilitates existing brands, start-up brands and individual clients, in a new unsaturated market that will be utilised for communications and marketing purposes.