Project
Manvi Nirav Mehta
Karigari
Product Design
Abi Ridden’s Imperium is a household product designed to encourage drinkers to drink less alcohol and keep track of the amounts consumed. Identifying a trend for bar-like experiences in the home, Ridden also saw an opportunity to nudge users towards healthier drinking choices. Imperium is a six piece luxury glass syringe kit, including 2 syringes, a walnut stand and a cork bung. Its glass construction encourages a gentle, slower interaction with the product, with syringes adding an element of theatricality whilst slowing down the whole process of having a drink.