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Sheffield Hallam University
Degree Show 2020

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Marcus Bowring
Guitar Mentor
Marcus Bowring, Guitar Mentor SMART guitar
Marcus Bowring
Guitar Mentor

Guitar Mentor is a SMART guitar for independent learning.

Fender claim 90% of beginner guitarists abandon the instrument within a year. 63% of players stated that their preferred learning environment was independent, suggesting solitary learning of the guitar needs some attention. Many independent learning methods can be overwhelming and confusing. Finding a learning process which is structured and matches the preferred learning style of the player can be difficult.
Guitar Mentor utilises different psychological learning theories within both the design of the guitar and the app. The design of the guitar is optimised for comfort and includes SMART features such as a voice activated speaker and an integrated LED fretboard. The product guides the player through a structured and focused learning process complementing the player’s musical tastes, aspirations and level, resulting in a more efficient learning process and a more motivated learner, particularly in the early stages of learning.

During his degree Bowring has worked with companies like Wilko (Winnovate), Morphy Richards and Astro Lighting, where he pitched his product ideas to management. He has a particular enthusiasm for 2D/3D CAD and engineering, and secured a year in industry at highly regarded mechanical and electronic engineering company, Teledyne. Here he worked with their design services team and CMOS image sensor team, using programs such as AutoCAD, Creo, Ansys and Cadence to design jigs, analyze components and layout circuits. He is currently undertaking a design internship at Fourfit Health, a fitness watch company

Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Features
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Colour range
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Mobile app
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Wall mounted view
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Exploded view
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Component view
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Sustainable pulp packaging
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Features
Marcus Bowring, Guitar Mentor SMART guitar
Guitar Mentor
Initial sketches