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Sheffield Hallam University
Art and Design Graduate Showcase

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Abi Ridden
Imperium

‘Imperium’ is a household product that aims to encourage heavy drinkers in the UK to slow down their bad habits with alcohol and help them track how much they are drinking. After the initial research phase of Abi Ridden’s project, it was very clear to her that the UK constantly feels the need to drink and this is encouraged by adverts, peers and even families. However, studies have shown that middle-aged, middle-class audiences are more susceptible to developing Alcohol Use Disorder. This is because drinking becomes a regular occurrence in the evening, as a way to relax.

Targeting a domestic setting with Ridden’s product was important as this is where most people struggle to control their intake and are influenced by TV adverts and their families. Therefore, by making an alcohol consumption control kit, which still meant that the UK could enjoy a drink in the evening, people could be more aware of what one unit of alcohol is and slow the amount of alcohol they are pouring and consuming down. Following alcohol macrotrends, it shows there is a new growing demand for having bar-like experiences in the home. Ridden saw this as an opportunity to develop a bar experience for the home and enforce good habits alongside the pleasure of extracting alcohol.

Imperium is a 6 piece luxury glass syringe kit, including 2 syringes, a walnut stand and a cork bung. Being made from glass, this proposes that the buyer is more gentle and interacts slower with the product. Furthermore, the suction of the syringes slows down the extraction rate of the alcohol, consequently slowing down the whole process of having a drink. Finally, ‘Imperium’ creates a constant reminder to control your drinking habits and raises awareness of the consequences if you don’t.

Individual syringe components and cork bung which enables the user to attach the syringe to any alcoholic bottle.
Behaviour changing kit display-24_05_2021-Glass,Cork – ABI RIDDEN
Behaviour Changing Kit Display-24/05/2021-Glass,Cork Contextual information: This is an image of the individual syringe components and cork bung which enables the user to attach the syringe to any alcoholic bottle.
Imperium drinking flutes-24_05_2021-Glass – ABI RIDDEN
Imperium Drinking Flutes-24/05/2021-Glass Contextual information: Once the syringe is used, the user is left with the outside of the syringe, which acts as a flute to hold the alcohol of their choice in.
Bung Attachment - This closeup shows how the syringe attaches to the bung
Closeup of Bung attachment-24_05_2021-Glass,Cork – ABI RIDDEN
Closeup of Bung attachment-24/05/2021-Glass,Cork Contextual information: This closeup shows how the syringe attaches to the bung, there is a one way valve which allows the alcohol to be drawn up but then held in the flute.
Close up of walnut stand-24_05_2021-Glass,Wood – ABI RIDDEN
Closeup of Walnut Stand-24/05/2021-Glass,Wood Contextual information: The stand is made from vinyl walnut. This image shows the details and grain of the stand.